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When he started his business in 1948, David Ogilvy intended to build a different kind of company. To be successful in the United States he would need a strong agency brand: respectable, high-quality, highly creative, and intelligent.
To that end, Ogilvy worked to instill the belief that the agency had to make advertising that sells, and the advertising that sells best is advertising that builds brands. Over the past 50 years, the company Ogilvy founded has helped build some of the most recognizable brands in the world: American Express, Sears, Ford, IBM, Kodak, Shell, Barbie, Pond's, Dove, and Maxwell House among them.
Ogilvy is now one of the largest marketing communications networks in the world, serving more Global Fortune 500 companies in five or more countries than any other agency according to a ranking in "Advertising Age" magazine. The agency's invention and guiding principle is "360 Degree Branding™": the concept that all communications should connect with consumers at all points of contact, from annual reports and radio to direct mail, and even to the retail environment. Telling a compelling brand story strengthens a company's brand.