Tomorrow I am going to sit down with my COO and pitch and hopefully start planning our company’s third, and most important blog. Our first two blogs were created to help our customers and our affiliates, and fit more into the informational blog category. I hope this new blog will be more personal - a window for the world to look into our extraordinary company.
I picture the blog as a place where our top management will be able to openly communication with customers, business partners, business analysts, the media, competitors, and potential partners and clients. I also see it as a place where we can tell our company’s remarkable story – not on a static, boring “about us” Web page, but as it happens.
The question is, are we ready to bare our company’s soul to the world? Are we willing to take the time to do something remarkable? Are we able to take the possible criticism, questions and change that come along with this blog?
I think we are ready, willing and able – but we will see what the big guy has to say tomorrow. :)