Google Doing The Print Thing
I think all of the PPC companies are seeing big dollar signs when they think about the old media world and all of the inefficient spending in the TV, print, and radio world. Google has already purchased a company that will give them the ability to let AdWords advertisers secure radio ads. Now it looks like they are trying to get AdWords users to toss money into print ads.
Check out this is the email I got today:
Subject: Update on opportunity to participate in print advertising
auctionHello James,
I wanted to update you on Google's ongoing auction for advertising space
in some leading print magazines, including Martha Stewart Living, PC
World, and Entrepreneur. We've recently extended the deadline for bid
submission to February 24th, 2006 to allow more advertisers to submit
their bids. As a US AdWords advertiser, you can visit
http://www.google.com/printadsauction, browse through available
publications, and bid for ad space at whatever price you'd like. Ifyour bid is a winner in the auction, we'll notify you and work with you
to deliver print-ready advertisements to the publishers.